
...that's webshop Scandinavian Minimall!. They just got in US-brand Mini and Maximus. It's an eco-friendly brand with a very strong creative side, every year they collaborate with artists to bring unique graphics to their designs, they also makes the coolest posters. We are big fans, make sure you check them out!. At Scandinavian Minimall you can also find a great mix of other brands like Soft Gallery, BOBO CHOSES, Garbo&Friends, Nico Nico, TUSS and LuckyBoySunday, to name just a few.
Q&A with Swedish owner Gabrielle Spång:
What kind of webshop is Scandinavian Minimall? At Scandinavian Minimall you can find all things fun, unique and stylish for your little ones. I call it small fashion–big style!. I am Swedish and it was only natural to draw inspiration from places like Sweden and Denmark, where some of my favourites labels are from, Mini Rodini and Soft Gallery to name a few. Now I select labels from all over the world which fill these criteria.
In 3 words how would you describe your shop? Fabulous Small Fashion!
What inspires you? Anything and everything, when you live in London you get inspired all the time just by the buzz, the architecture and the people. I'm also hugely inspired by my travels to Sweden and Denmark, I am drawn to the Scandinavian minimalistic style, that's how I like to dress myself and decorate my home and that is also what influences my buying for Scandinavian Minimall. Another huge inspiration source is blogs (including The Jnr.), and Instagram –I am a bit obessessed at the moment!
3 must buys from the shop? It varies all the time but amongst the latest arrivals I'd say these are very cool: Nico Nico Ikat Shorts In Blueberry, LuckyBoySunday Sailor Jack Doll and Atsuyo Et Akiko Bear Tee.
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